Corporate photography is a means by which companies communicate their personality, uniqueness, and professionalism to customers through the use of images taken at business events, team photo shoots, and workplace shots. While it may be easy to use stock images or take pictures with your phone, professional corporate photography has proven to have a very positive influence on potential consumers. Consumers are much more likely to remember and share a brand that is supported with striking imagery. These images have the ability to capture your viewer’s attention, and the ability to convey more about your company than any description can. Your audience will be able to visualize how they fit in your brand, and how your brand fits in with them.
Photography that will be used for branding and marketing should start with a business's owners and leaders, followed by other personnel. Headshots are important, but in this heavily digital age, creativity in your posing will help you to stand out.
Team photography is a great way to give your potential constomers a feel for your business as a whole. Show off your business's cool but professional dress code, or give a look inside and show how great and comfortable it can be to work with your business.
When photographing elements around your office, remember that your work space is as much a direct reflection of your business as headshots and team shots are. An unpainted room lacking decorations may seem cold and uninviting to a potential customer or future employee. Conversely, an overcluttered room with jumbled piles of papers on desks and a general sense of disorganization can seem unprofessional and messy.
Is your business putting it's best cheek first? Call us today, we can help you maximize on your business's visual power.