The medium of Ecommerce has been evolving and growing in popularity and availability since the rise of big name online sellers like Amazon and EBay in the 1990's. Ecommerce can be defined by the type of participants that take place in a transaction.
Business to Business (B2B) transactions are those where both of the transacting parties are businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.
Business to Consumer (B2C) transactions are those that are conducted directly between a company and consumers who are the end-users of its products or services. Amazon is a prime example of B2C Business.
Consumer to Consumer (C2C) transactions often take place within online classified ads, forums, or marketplaces, where consumers can engage in business with other consumers.
Before the advent of Ecommerce, geography and travel was one of the biggest costs to any given business. Renting or owning a facility, managing inventory shipments, and waiting for customers to travel to you were some of the biggest obstacles to making a profit.
Today, the world is your marketplace. With just a few clicks on a computer or phone, customers can search for and find just about any product, order it in a snap, and ship directly to their home. Streamlining the buying process for customers has also created a number of benefits for businesses. Automated banking allows instant purchases and notifications online, software is available to track your inventory with ease, and shipping around the globe has never been easier! Ecommerce is the next step in marketing.
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