In 2016, a study of marketing professionals and online consumers revealed a shocking truth about the rise in popularity of video advertising. It was found that 88% of marketers state that video was a vital part of their advertising strategy, while 70% of online consumers voice that they are more willing to watch a video rather than read a product explanation. Why is this?
It turns out that video ads contain many more emotional cues than a photo can, enabling the advertiser to tell an extensive story that appeals to more of the consumers senses. You can fit a lot of information in a short amount of time into a video advertisement. By combining informative content with a stirring emotional narrative, your content becomes quickly consumable and easy to share. People who watch and enjoy a video ad may share it across their social media feeds if they found the information interesting or valuable.
The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%. In addition to that, search engines often put a priority marker on video content due to the rise in popularity and flexibility of video advertising.
The biggest social media and video sites like Facebook and Youtube now include features that allow you to see how your content is received. The amount of views, shares, like, and other interactions with your posts can help you craft your plan for future advertising or marketing campaigns, and will help get your content to your target audience.
Have you put in the time your business deserves into your video advertising? It's easier than you'd think! Contact us today to begin crafting the perfect video advertisement for your business.