Logos, as they exist today, are intelligent graphic images that are designed to impart their concepts, both consciously and sub-consciously, for recognition by a specific target audience. Logos have been used for more than a millennia to denote things like the origin or quality of a product. Even before global marketing campaigns, television commercials, and social media, a company’s logo has always been important.
Some of the first trademarks registered with a logo were founded in the 1800s, in Great Britain. Bass Ale, for example, had a simple, red triangle as their logo, which may have helped Bass become one of England’s leading beer producers by 1890. The use of this imagery, while simple, was a kind of recognizable calling-card that had not been employed and displayed by many other businesses at the time. The logo became so popular that Edouard Manet featured it in his 1882 work “A Bar at the Folies Bergere” and James Joyce explicitly mentioned it in his novel “Ulysses.” Bass Ale is even mentioned in connection with the sinking of the Titanic, as it was carrying 12,000 bottles of Bass in its hold when it sank.
The move of information from the printed page to other media has changed the nature of graphic identity. In the age of the internet, logos appear everywhere. Paper ads, billboards, business cards, storefronts, websites, apps, online advertisements, and bills all usually tote a business's logo. It is interesting to note that, as the complexity of the global market has grown over the centuries, graphic and logo designs have in turn taken a trend towards simpler designs, carefully crafted to convey a specific message.
In order to create a design that effectively communicates your business's purpose and attitude, we sit down with our customers and discuss the aspects of their business, their intended audience, and previous color schemes or design ideas. Some of the most memorable big-name brands have logos that tell of the company's purpose or history. Take Apple, for instance - the fruit is missing a "byte". Wikipedia uses an unfinished globe of puzzle pieces covered with glyphs from different writing systems. Both logos are simple, but have an added twist that circles back to brand ideology.
So what are you waiting for? Call us today to develop a lasting and impressionable logo for your business!