Fliers and Mailers

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Tried-and-True Advertising

Direct-mail advertisements are one of the most consistently effective forms of advertising. For consumers, leafing through the mail, holding the letter they've received, and deciding how to respond to it is much more effective in retaining their attention than digital marketing.

People have been sending and receiving mail for hundreds of years. While many consumers in the digital age hold skepticism when looking over email and online advertisements, the marketing format of physical mail is something that we become accustomed to from a very young age.

One of the things that makes direct mail so effective is that it can be very specifically targeted to individuals, households, entire streets, or whole neighborhoods. Advertisers can minimize their coverage but maximize their amount of responses by researching census and consumer data. Although it can be difficult to accurately calculate the return-on-interest of a marketing campaign, studies have show that consumers respond to direct mail the most because it is placed right in front of them.

With such a consistent level of engagement already out there, why wouldn't your business be utilizing direct mail advertising?

Contact us today to start your mailing campaign!

Did You Know?

Direct mail requires 21% less cognitive effort to understand than an online advertisement does.

When asked to recall the brand of the advertisement they had just viewed, recall was 70% higher among survey participants who were exposed to a direct mail piece (75%) than a digital display ad (44%).

Studies have shown that direct mail advertising gives a business a 13 to 1 return on investment.

Many Americans spend up to 25 minutes a day sorting and reading their mail.

Types of Direct Mail Advertisments

The Classic Package

A classic package contains a letter and a response device (i.e. order form or business reply card) that is sent in an envelope. The package may also include flyers, brochures or other information. The letter is considered the most important part of the package, and creates the “first impression” on potential customers. Classic packages are widely considered to be one of the most effective types of direct mail but are often also one of the most expensive options because of the multiple materials that need to be printed and organized.

Self Mailers and Post Cards

A self-mailer is a piece of mail that is sent without an envelope. They are most often formed out of larger piece(s) of paper that is folded down to standard envelope or brochure size, which can greatly reduce their cost.

Standard postcards range in size from 3 ½” x 5’” to 4 ¼” x 6”. This size allows the postcards to be sent with the cheaper first class postcard rate. Oversized postcards can have a higher visual impact, though they are more expensive to mail.

Newsletters

Newsletters are a great way to keep existing customers informed about updates, news, and sales. Make sure to create an effective newsletter, with the proper balance between news, information, and sales copy. This can take up the most amount of time during the creative process, but the finished product is often fairly inexpensive to print and mail.

Your customers already out there, make the connection! Contact us today.

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Fliers and Mailers

Multi-Faceted Business AssistanceMake the connection now!