People have been sending and receiving mail for hundreds of years. While many consumers in the digital age hold skepticism when looking over email and online advertisements, the marketing format of physical mail is something that we become accustomed to from a very young age.
One of the things that makes direct mail so effective is that it can be very specifically targeted to individuals, households, entire streets, or whole neighborhoods. Advertisers can minimize their coverage but maximize their amount of responses by researching census and consumer data. Although it can be difficult to accurately calculate the return-on-interest of a marketing campaign, studies have show that consumers respond to direct mail the most because it is placed right in front of them.
With such a consistent level of engagement already out there, why wouldn't your business be utilizing direct mail advertising?
Contact us today to start your mailing campaign!