Search Engine Optimization (SEO)

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Hold The Top Search Results

Search engines are the primary method of navigation and finding information for just about any Internet user. Whether your website provides a service, some form or product, or informative content, be sure your website's content draws in as much targeted traffic as possible.
During the early years of the Internet in the 1990s, websites crowded the earliest forms of search engines in haphazard form, with bare-bone site designs, and unoptimized usability. Marketers would stuff keywords, tags, and backlinks into their website to trick the basic database algorithms to generate high rankings in searches.
In 1997, Google was created as a research project by Stanford University students Larry Page and Sergey Brin, who had made it their mission “to organize the world’s information and make it universally accessible and useful.” Google took on the task of creating a more level playing field for businesses, webpage owners, and content producers to earn rankings. This was an era of optimization for the information on the Internet - marketing tactics began to focus heavily on generating inbound links and quality content, building the foundation for a more personalized and user-focused web.
Search Engine Optimization (SEO) is a field of marketing that is focused on growing the visibility in organic (non-paid) search engine results. SEO is more than simply making sure your website is structured in a way that search engines understand. There are both technical and creative elements used to improve rankings, drive traffic, and increase awareness in search engines.

SEO is one of the most important investments your business can make. In the most basic sense, your website is a digital placeholder for your business. It serves as an online portal to your business and invites potential clients to find out more about you. Building on your website's relevancy to your customer's needs, and your authority over the information you have published are crucial steps in improving your search engine rankings.
So what are you waiting for? Call us today take control of your search result rankings!

Dominate Your Local Market

Some Tools For Your Business

There are a ton of tools for SEO available. We can help you pick which tools are right for your business, and how to make the most of the insights you receive.

Google PageSpeed Insights

Google PageSpeed Insights is a tool that tests the performance and loading time for desktop and mobile devices, and points to opportunities for improvement. Check how your webpage displays in various viewport sizes, and optimize your content to load as quickly as possible.

Google Analytics

Analytics is a versatile and useful tool that monitors your website's traffic and allows insights as to which terms drive your traffic.

SEO Site Checkup

Websites that audit the SEO ranking of webpages can check for things such as proper tags and surfacing errors.

How visible is YOUR business online?

Search Engine Optimization is a field of online marketing that seems easy to get a handle on initially, but the rules of the information market are constantly changing and evolving. Content optimization, effective backlinking, how best to deal with the algorithm changes constantly implemented by Google are just a few of the things you can focus on, but they can be time consuming and overwhelming as time goes on and the amount of information to handle grows.

It's our job to stay up to date with every turn of the market, to utilize the most effective tools available. If you think it's time to get some assistance with taking charge of your business's information, get in touch with us today to set up a consultation where we will meet with you and go over your business's needs.
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