During the early years of the Internet in the 1990s, websites crowded the earliest forms of search engines in haphazard form, with bare-bone site designs, and unoptimized usability. Marketers would stuff keywords, tags, and backlinks into their website to trick the basic database algorithms to generate high rankings in searches. 

In 1997, Google was created as a research project by Stanford University students Larry Page and Sergey Brin, who had made it their mission “to organize the world’s information and make it universally accessible and useful.” Google took on the task of creating a more level playing field for businesses, webpage owners, and content producers to earn rankings. This was an era of optimization for the information on the Internet - marketing tactics began to focus heavily on generating inbound links and quality content, building the foundation for a more personalized and user-focused web.

Search Engine Optimization (SEO) is a field of marketing that is focused on growing the visibility in organic (non-paid) search engine results. SEO is more than simply making sure your website is structured in a way that search engines understand. There are both technical and creative elements used to improve rankings, drive traffic, and increase awareness in search engines.

SEO is one of the most important investments your business can make. In the most basic sense, your website is a digital placeholder for your business. It serves as an online portal to your business and invites potential clients to find out more about you. Building on your website's relevancy to your customer's needs, and your authority over the information you have published are crucial steps in improving your search engine rankings.

So what are you waiting for? Call us today take control of your search result rankings!