Promotional products - items usually emblazoned with a business's logo or message - are often useful or decorative pieces of merchandise that enhance the effects of marketing and communications strategies. There are limitless ways to take advantage of your promotional items, such as presenting them as business gifts, handing them out at orientation programs or seminars, or even as a way to promote the latest product. In the day of the Internet, a finely made physical product creates a connection to a consumer that, studies show, drastically increases their ability to recognize the brand as long as 2 years afterwards, and improves the likelihood the consumer has a positive image of your business.
In 2011, American advertisers spent more than $18 billion dollars on promotional apparel. Some of the most popular items used were things such as aprons, blazers, headgear, writing utensils, calendars, notepads, tote or shopping bags, and stress balls. For better results, marketers use branded promotional products that the recipients can use for many months. High quality products reinforce the professionalism of your brand and help to keep customers engaged with your business.
A survey conducted by LJ Market Research reveals the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their marketing mix. More than 71% of respondents surveyed indicated they had received at least one promotional product in the past 12 months. The study also showed that respondents’ ability to recall the name of an advertiser on a promotional product they had received (76%) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5%).
Another survey conducted exclusively for PPAI by the Manship School of Mass Communication at Louisiana State University indicated that, among other findings, accompanying a request for referrals, an offer of a promotional product incentive, or an offer of a promotional product incentive plus eligibility in a sweepstakes drew as many as 500% more referrals than an appeal letter alone.
So what are you waiting for? To craft your business's image from head to toe, just give us a call!