In this heavily visual age, product photography has taken on an enormous role in the success of sales, advertising, and the marketing of your products and business.

With the extension of the internet, there are now many different mediums through which clients can view visual representations of your products. From online advertisements, online store photos, posters, television ads, and social media accounts – these are all relevant and important places for your product photography to be seen. Having a strong visual impact can mean the difference between a new client and a missed opportunity. Studies show, consumers are up to 40 times more likely to share content that features an image along side the headline.

Since social media hubs like Pinterest and Instagram have soared in popularity, the average consumer today has a keen eye for the quality in a product's photos. High-speed internet is more widely and openly available than ever, which has allowed many businesses to upload full HD photos to showcase their products.

Why not also include photos of each color option? Nothing is more frustrating than finding a sweater with 3 color options and having to guess what the less popular options look like because there is only one version in the photos.

The environment in which your take your photos is also important. Shooting on a plain black or white background can make integrating your media into your website a seamless experience, but a real background can help to add context to your product, as well as creating an emotional connection and association in the mind of your potential customer.